Hello there! I am Shana Bull. I'm in love with rosé, craft beer and going on food adventures with my husband and redheaded toddler. I am a Digital Storyteller & Marketing Educator, and Children’s Book Author, teaching in-person classes and online courses on social media marketing + digital strategy + content creation.
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All in Digital Marketing
Social media marketing is about being SOCIAL. Digital marketing is not the Wild Wild West of marketing anymore. It is a dynamic tool for brands to share their story and to connect with their target audience - all with better access to insights than ever before.
My picks for top CA Wineries on Instagram are not based on who has the most followers, the prettiest pictures, or which wineries get the most Instagram location check-ins. While those are important, I chose these wineries based on their community engagement and unique brands… I chose wineries on Instagram that were true to their brand passions and connected with their target audience.
What I don’t like about social media is the mental health issues it causes – the compulsion to be perfect and compare yourself to others. Especially when looking at influencers on Instagram.
My toddler is back in school and instead of a stay at home mom, I can be myself again - a freelancer writer, East Bay Marketer, and... well, I am not sure what else I am right now. Honestly, I’m learning how to be myself again.
Wine Influencers are always a hot topic that people (mainly older people) in the wine industry like to get upset about. But it works. Right now, in addition to the ROI question, people are looking at the term “influencer” as a group of girls posing for the camera, not knowing anything about the subject matter, and expecting things for free. Once again, I'm here to say that that is not the case for everyone, and certainly not the case for wine influencers worth their weight in cans of rosé.
