Hello there! I am Shana Bull. I'm in love with rosé, craft beer and going on food adventures with my husband and redheaded toddler. I am a Digital Storyteller & Marketing Educator, and Children’s Book Author, teaching in-person classes and online courses on social media marketing + digital strategy + content creation.
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All tagged Wine Influencers
Wine Influencers are always a hot topic that people (mainly older people) in the wine industry like to get upset about. But it works. Right now, in addition to the ROI question, people are looking at the term “influencer” as a group of girls posing for the camera, not knowing anything about the subject matter, and expecting things for free. Once again, I'm here to say that that is not the case for everyone, and certainly not the case for wine influencers worth their weight in cans of rosé.
Within this blog post, I feel the need to defend wine influencer marketing within the wine world. Many of the conversations I see taking place within Facebook groups definitely reminds me of when I started wine blogging – arguments about how it was hard to tell who was a real, dedicated wine blogger, and who was merely in it for the free stuff…. Who actually had a community they were talking to, and who else was just talking to other wine bloggers because they were friends with each other.
Now, it’s also about trying to figure out if someone who is emailing your winery asking for a free tasting in return for an “Instagram feature” is legit, and whether you should pay attention to, or ignore that person.
