The series is called Pivotal - a Focus on Digital Marketing - because everyone I've talked to both for this series, and through social media, or over the phone, they have realized that what worked in the past, AKA February 2020, wasn't going to work anymore, even after their businesses are granted permission to open back up.
I work with wine, food, and hospitality brands on positioning and message. I hold multiple titles at once: Product Marketing, Brand Strategy, Writer, and Children’s Book Author.
I’ve spent years in social media and content, teaching it, building it, running it for clients. My focus has changed, mostly because social media marketing has changed.
Most teams don’t need more content. They need clarity on what they’re trying to say and how to best say it.
I also run workshops and share what I’ve learned with teams who want to get better at this without adding more noise.
If you want updates on workshops or access to my Social Media Marketer’s Schedule, you can sign up below.