Word & Mouth Blog
Where food, hospitality, branding, and human behavior all crash into each other. I write about restaurants, wine, placemaking, customer experience, and the small details that make people talk about a business long after they leave.
For even more snarky takes on marketing, pop culture, branding, and the internet, visit my Substack, Burnt Popcorn & Branding: Substack
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A mix of hospitality, branding, customer psychology, hospitality culture, and internet behavior from someone who’s worked behind the scenes in marketing long enough to know what feels authentic and what feels painfully forced.
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Yes. Especially if your marketing currently sounds like ChatGPT wrote it.
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No LinkedIn thought leadership energy here. Just strategy, storytelling, and occasional side-eye toward trends, Chat-GPT written branding advice, and “disruptive” ideas that all look the same.
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People in marketing, hospitality, branding, retail, wine, or anyone who secretly judges restaurants by their menu design before reading the food list.
Two Questions: Marketing Your Business After the Wine Country Fires
Questions from Small Business Owners on how to marketing your business after the Sonoma and Napa Fires. My answer: Be as transparent and empathetic as possible.
Update As the Sonoma Fire Is Almost Contained
Several fires are currently burning in Sonoma County and Napa County in both urban and rural areas. The fires are mainly in eastern Sonoma County – parts of Sonoma Valley and Santa Rosa.
Thousands of Businesses, Farms, Wineries, Vineyards, and Homes have been destroyed, but the Wine County Community is STRONG.