I work with wine, food, and hospitality brands on positioning and message. I hold multiple titles at once: Product Marketing, Brand Strategy, Writer, and Children’s Book Author.
I’ve spent years in social media and content, teaching it, building it, running it for clients. My focus has changed, mostly because social media marketing has changed.
Most teams don’t need more content. They need clarity on what they’re trying to say and how to best say it.
I also run workshops and share what I’ve learned with teams who want to get better at this without adding more noise.
If you want updates on workshops or access to my Social Media Marketer’s Schedule, you can sign up below.
All tagged Social media marketing
The REAL reason why Instagram is focused on Reels is that short-form videos (IMO) are the best search engines. Teenagers use videos within Tiktok to search for the things they care about, and Instagram wants those viewers. Short-form videos provide that information in easy-to-understand, quick bites versus longer YouTube videos or blog posts - so more viewers mean more $$ for digital ads.
