Hello there! I am Shana Bull. I'm in love with rosé, craft beer and going on food adventures with my husband and redheaded toddler. I am a Digital Storyteller & Marketing Educator, and Children’s Book Author, teaching in-person classes and online courses on social media marketing + digital strategy + content creation.
Want to learn more details about upcoming workshops & get access to my free Social Media Marketers Schedule?
All tagged Recipe for Instagram
Yes, having gorgeous photos is important to Instagram - but trust me, it isn’t the ONLY thing that connects you with potential customers through social media. I will provide you with simple tricks that will grow your community on Instagram, get people engaged with YOUR BRAND and get them to purchase.
Linktree is a great tool for Instagram Marketing, but I have an EVEN better one... Your own website. Create your own Link In Bio Landing Page instead of Linktree so you can capture traffic from Instagram and retarget to your customers.
At the end of the day, batching your social media tasks helps save you time, and makes sure you are more intentional with what type of content you are sharing on social media. Win. Win.
Since most of my work in social media is all about PHOTOGRAPHY, here are some of my favorite tools for creating content for social media marketing.
The Wine Industry’s busiest time is during the weekends. This when the most customers come in and out of your tasting room/hotel/restaurant/retail shop. This also means that this is when the most people post pictures on Instagram, tag your brand in their main images on the feed, or share pictures and videos on their Instagram Stories. This is also when a lot of people ask questions about hours, location, etc. on Facebook or other social media platforms while trying to figure out their itinerary for the weekend. You want to make sure to engage with them.
