Word & Mouth Blog
Where food, hospitality, branding, and human behavior all crash into each other. I write about restaurants, wine, placemaking, customer experience, and the small details that make people talk about a business long after they leave.
For even more snarky takes on marketing, pop culture, branding, and the internet, visit my Substack, Burnt Popcorn & Branding: Substack
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A mix of hospitality, branding, customer psychology, hospitality culture, and internet behavior from someone who’s worked behind the scenes in marketing long enough to know what feels authentic and what feels painfully forced.
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Yes. Especially if your marketing currently sounds like ChatGPT wrote it.
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No LinkedIn thought leadership energy here. Just strategy, storytelling, and occasional side-eye toward trends, Chat-GPT written branding advice, and “disruptive” ideas that all look the same.
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People in marketing, hospitality, branding, retail, wine, or anyone who secretly judges restaurants by their menu design before reading the food list.
Bringing The Napa Valley Experience Online
The iconic St. Helena winery is known for being Napa Valley's oldest wine estate, their grand estate, and some BIG bold Napa Valley Cabernet Sauvignon. When the “experience” of being at the winery was not allowed during the SIP (Shelter in Place) order for California, the Charles Krug team figured out how to bring that experience online with virtual wine tastings and Facebook Lives.
Tools For Creating Video For Virtual Wine Tastings
The experience of “wine” isn’t always JUST about the wine. Any winery that plans out virtual wine tastings should think about what core values they share with their customers and try to create video wine tastings that connect with their target audience and brings something else to the table. Here are some video tools to use to create better video quality for your virtual wine tastings.