Word & Mouth Blog

Where food, hospitality, branding, and human behavior all crash into each other. I write about restaurants, wine, placemaking, customer experience, and the small details that make people talk about a business long after they leave.

For even more snarky takes on marketing, pop culture, branding, and the internet, visit my Substack, Burnt Popcorn & Branding: Substack

  • A mix of hospitality, branding, customer psychology, hospitality culture, and internet behavior from someone who’s worked behind the scenes in marketing long enough to know what feels authentic and what feels painfully forced.

  • Yes. Especially if your marketing currently sounds like ChatGPT wrote it.

  • No LinkedIn thought leadership energy here. Just strategy, storytelling, and occasional side-eye toward trends, Chat-GPT written branding advice, and “disruptive” ideas that all look the same.

  • People in marketing, hospitality, branding, retail, wine, or anyone who secretly judges restaurants by their menu design before reading the food list.

Digital Marketing, Wine County, Pivotal Shana Bull Digital Marketing, Wine County, Pivotal Shana Bull

Wine Country Membership Card Had to Pivot To Sell Wine Online

The series is called Pivotal - a Focus on Digital Marketing - because everyone I've talked to both for this series, and through social media, or over the phone, they have realized that what worked in the past, AKA February 2020, wasn't going to work anymore, even after their businesses are granted permission to open back up.

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