I work with wine, food, and hospitality brands on positioning and message. I hold multiple titles at once: Product Marketing, Brand Strategy, Writer, and Children’s Book Author.

I’ve spent years in social media and content, teaching it, building it, running it for clients. My focus has changed, mostly because social media marketing has changed.

Most teams don’t need more content. They need clarity on what they’re trying to say and how to best say it.

I also run workshops and share what I’ve learned with teams who want to get better at this without adding more noise.

If you want updates on workshops or access to my Social Media Marketer’s Schedule, you can sign up below.

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All tagged Customer Service Marketing

May 29

May 29 Linktree Alternatives and Other Apps to Link in Your Instagram Bio

Shana Bull

, Digital Marketing,

I've written about Linktree before and voiced my opinion about not using the Instagram bio app (my point of view is that you should capture the web traffic on your own website – not someone else’s). In case you haven’t heard of it, Linktree is a popular third-party app that allows you to add a link to your bio containing additional links to other websites, or perhaps to sections on your own website. Many bloggers and marketers use it to skirt around the “one link” rule on Instagram. The app creates a landing page on which you can add links to promotions, events, contact pages, sales pages, or your own blog.

Get in the know.