I work with wine, food, and hospitality brands on positioning and message. I hold multiple titles at once: Product Marketing, Brand Strategy, Writer, and Children’s Book Author.
I’ve spent years in social media and content, teaching it, building it, running it for clients. My focus has changed, mostly because social media marketing has changed.
Most teams don’t need more content. They need clarity on what they’re trying to say and how to best say it.
I also run workshops and share what I’ve learned with teams who want to get better at this without adding more noise.
If you want updates on workshops or access to my Social Media Marketer’s Schedule, you can sign up below.
All tagged Content Marketing
Wine Country small business owners and marketers are always looking for ways to get more bang for their marketing buck. Check out these five content marketing tips to drive traffic to your site and convert those visitors into paying customers — and if you DIY, your content marketing can be a pretty cheap way to build your brand online.
The REAL reason why Instagram is focused on Reels is that short-form videos (IMO) are the best search engines. Teenagers use videos within Tiktok to search for the things they care about, and Instagram wants those viewers. Short-form videos provide that information in easy-to-understand, quick bites versus longer YouTube videos or blog posts - so more viewers mean more $$ for digital ads.
Being able to quickly take your most important ideas and turn them into content is important for any social media marketer. Especially those looking for content creation for beginners, or small business owners who have a lack of time, or resources (I understand because that's me also).
When creating social media captions, it's important to keep four things in mind: a hook (get to the point), a description or story, a sentence on why it matters, and end your post with a call to action.
One of my favorite tools to help to keep my branding simple—on my website and social media accounts—is CANVA Pro. I create shareable quotes that match my brand style and personality -- and fits my Instagram feed colors.
Out of all the places to get cancer, it’s definitely not the most flattering. Speaking up and normalizing things (like talking about anal cancer) can hopefully inspire people to be more proactive in going to see the doctor when they have symptoms so they can get treatment.
