Word & Mouth Blog
Where food, hospitality, branding, and human behavior all crash into each other. I write about restaurants, wine, placemaking, customer experience, and the small details that make people talk about a business long after they leave.
For even more snarky takes on marketing, pop culture, branding, and the internet, visit my Substack, Burnt Popcorn & Branding: Substack
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A mix of hospitality, branding, customer psychology, hospitality culture, and internet behavior from someone who’s worked behind the scenes in marketing long enough to know what feels authentic and what feels painfully forced.
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Yes. Especially if your marketing currently sounds like ChatGPT wrote it.
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No LinkedIn thought leadership energy here. Just strategy, storytelling, and occasional side-eye toward trends, Chat-GPT written branding advice, and “disruptive” ideas that all look the same.
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People in marketing, hospitality, branding, retail, wine, or anyone who secretly judges restaurants by their menu design before reading the food list.
5 Content Marketing Tips For Your Wine Business, With A Bonus Tip…Which Is My Favorite, TBH
Wine Country small business owners and marketers are always looking for ways to get more bang for their marketing buck. Check out these five content marketing tips to drive traffic to your site and convert those visitors into paying customers — and if you DIY, your content marketing can be a pretty cheap way to build your brand online.
The reason why Instagram prioritizes Reels: short-form videos are search engines.
The REAL reason why Instagram is focused on Reels is that short-form videos (IMO) are the best search engines. Teenagers use videos within Tiktok to search for the things they care about, and Instagram wants those viewers. Short-form videos provide that information in easy-to-understand, quick bites versus longer YouTube videos or blog posts - so more viewers mean more $$ for digital ads.
8 proven steps to take one idea and turn it into ten social media posts
Being able to quickly take your most important ideas and turn them into content is important for any social media marketer. Especially those looking for content creation for beginners, or small business owners who have a lack of time, or resources (I understand because that's me also).
4 Steps to Create Social Media Captions that Capture Attention & Build Trust
When creating social media captions, it's important to keep four things in mind: a hook (get to the point), a description or story, a sentence on why it matters, and end your post with a call to action.
Use Canva for Branding Your Social Media Marketing Efforts
One of my favorite tools to help to keep my branding simple—on my website and social media accounts—is CANVA Pro. I create shareable quotes that match my brand style and personality -- and fits my Instagram feed colors.
2020 Is a Literal Pain in My Ass — Finding Out I Have Cancer During a Pandemic Was Not Part of the Plan.
Out of all the places to get cancer, it’s definitely not the most flattering. Speaking up and normalizing things (like talking about anal cancer) can hopefully inspire people to be more proactive in going to see the doctor when they have symptoms so they can get treatment.
Instagram Engagement Hack
Are you looking for an Instagram Engagement Hack to help you grow your following and get more comments on your posts? I think I have found the secret sauce to true connections with your target audience on social media.