Word & Mouth Blog
Where food, hospitality, branding, and human behavior all crash into each other. I write about restaurants, wine, placemaking, customer experience, and the small details that make people talk about a business long after they leave.
For even more snarky takes on marketing, pop culture, branding, and the internet, visit my Substack, Burnt Popcorn & Branding: Substack
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A mix of hospitality, branding, customer psychology, hospitality culture, and internet behavior from someone who’s worked behind the scenes in marketing long enough to know what feels authentic and what feels painfully forced.
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Yes. Especially if your marketing currently sounds like ChatGPT wrote it.
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No LinkedIn thought leadership energy here. Just strategy, storytelling, and occasional side-eye toward trends, Chat-GPT written branding advice, and “disruptive” ideas that all look the same.
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People in marketing, hospitality, branding, retail, wine, or anyone who secretly judges restaurants by their menu design before reading the food list.
8 proven steps to take one idea and turn it into ten social media posts
Being able to quickly take your most important ideas and turn them into content is important for any social media marketer. Especially those looking for content creation for beginners, or small business owners who have a lack of time, or resources (I understand because that's me also).
4 Steps to Create Social Media Captions that Capture Attention & Build Trust
When creating social media captions, it's important to keep four things in mind: a hook (get to the point), a description or story, a sentence on why it matters, and end your post with a call to action.
5 Tips on How to Write Engaging FAQ Answers Your Target Audience Will Love
Listen to your customers and create a FAQ document you can refer back to when planning ahead to create content for your website or social media. This way you can establish yourself as an authority figure in your industry or niche, and have a list of copy & paste content ready to go.
How Much to Post on Instagram in 2021
Did you hear? Apparently, in a private conversation late last year, Instagram told some creators the key to posting to boost engagement on Instagram. Note, it is unrealistic - the key to Instagram success IMO is engaging & creating consistent, valuable content.
Virtual Happy Hour - Keeping People Connected through Video and Wine
A Virtual Happy Hour is a great idea for friends and family to connect, even when in quarantine during this coronavirus pandemic. Here are some tools on how to set up your virtual happy hour (wine, and a husband, not included).
Three Tips for Writing Blog Posts (+ a Bonus Tip)
My personal mission has been to inspire marketers to create MORE content for their brands. In order to do that, I need to help them learn that writing blog posts and content for social media marketing can be easy and fun.