Word & Mouth Blog
Where food, hospitality, branding, and human behavior all crash into each other. I write about restaurants, wine, placemaking, customer experience, and the small details that make people talk about a business long after they leave.
For even more snarky takes on marketing, pop culture, branding, and the internet, visit my Substack, Burnt Popcorn & Branding: Substack
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A mix of hospitality, branding, customer psychology, hospitality culture, and internet behavior from someone who’s worked behind the scenes in marketing long enough to know what feels authentic and what feels painfully forced.
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Yes. Especially if your marketing currently sounds like ChatGPT wrote it.
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No LinkedIn thought leadership energy here. Just strategy, storytelling, and occasional side-eye toward trends, Chat-GPT written branding advice, and “disruptive” ideas that all look the same.
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People in marketing, hospitality, branding, retail, wine, or anyone who secretly judges restaurants by their menu design before reading the food list.
Growth Opportunity for Fitness Brands? Making People Feel Like They Belong
Fitness brands can’t grow by targeting athletes alone. The next opportunity? Marketing movement as belonging, not performance.
2020 Is a Literal Pain in My Ass — Finding Out I Have Cancer During a Pandemic Was Not Part of the Plan.
Out of all the places to get cancer, it’s definitely not the most flattering. Speaking up and normalizing things (like talking about anal cancer) can hopefully inspire people to be more proactive in going to see the doctor when they have symptoms so they can get treatment.
Define Your Brand Passions For Your Social Media Marketing
Take a look at the core brand passions that get you or the owners of your business up in the morning. Remembering your brand passions will help guide your content creation for social media marketing.