Hello there! I am Shana Bull. I'm in love with rosé, craft beer and going on food adventures with my husband and redheaded toddler. I am a Digital Storyteller & Marketing Educator, and Children’s Book Author, teaching in-person classes and online courses on social media marketing + digital strategy + content creation.
Want to learn more details about upcoming workshops & get access to my free Social Media Marketers Schedule?
Facebook rolled out the Info and Ads section on Facebook pages back in June, and it has been talked about over the past few months, but people are JUST NOW starting to really catch on. This new update allows anyone to see all the ads the Facebook page is currently running. The dark posts, ads that are meant for just one target audience, or different ads all with different promotions… Yup. ALL.
I have been reflecting on my friendships over the years and how it has affected me throughout adulthood. While I was not bullied as a child, I did get picked on for being short.
The Wine Industry’s busiest time is during the weekends. This when the most customers come in and out of your tasting room/hotel/restaurant/retail shop. This also means that this is when the most people post pictures on Instagram, tag your brand in their main images on the feed, or share pictures and videos on their Instagram Stories. This is also when a lot of people ask questions about hours, location, etc. on Facebook or other social media platforms while trying to figure out their itinerary for the weekend. You want to make sure to engage with them.
From ice cream floats, to grilled peaches with ice cream and honey, to dessert pizzas topped with a scoop of Clover Sonoma Ice Cream, there are so many out of the carton ways to enjoy ice cream this summer.
A movie from the 80s made me realize I wanted to become a writer when I grew up. Technology taught me how to become a better writer. And the rise of apps using voice has taken my writing to the next level.
I just hit publish for my first series of in-person classes on social media marketing - one for Wine Marketers and one for my Consumer Product and Small Business Marketing Friends.
