All in Digital Marketing

Linktree and Other Apps to Link to Your Instagram Bio

I've written about Linktree before and voiced my opinion about not using the Instagram bio app (my point of view is that you should capture the web traffic on your own website – not someone else’s). In case you haven’t heard of it, Linktree is a popular third-party app that allows you to add a link to your bio containing additional links to other websites, or perhaps to sections on your own website. Many bloggers and marketers use it to skirt around the “one link” rule on Instagram. The app creates a landing page on which you can add links to promotions, events, contact pages, sales pages, or your own blog.

Understanding Wine Influencers

Right now, in addition to the ROI question, people are looking at the term “influencer” as a group of girls posing for the camera, not knowing anything about the subject matter, and expecting things for free. Once again, I'm here to say that that is not the case for everyone, and certainly not the case for wine influencers worth their weight in cans of rosé.