Hello there! I am Shana Bull. I'm in love with rosé, craft beer and going on food adventures with my husband and redheaded toddler. I am a Digital Storyteller & Marketing Educator, and Children’s Book Author, teaching in-person classes and online courses on social media marketing + digital strategy + content creation.
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All tagged Wine Marketing
For wine lovers, Instagram hashtags are the perfect place to discover new wineries, taste new wines and learn about the latest trends in the wine industry. More than just pretty pictures, the social network has become the go-to place to follow your favorite wineries and vineyards on Instagram.
Being able to find and use trending audio on Instagram Reels has become a big part of both Instagram Reels and TikTok. Trending audio (both trending songs & original audio that creators make) can help even small accounts grow their Instagram accounts. Here are tips on how to find trending audio on Instagram Reels to use for your social media marketing efforts.
For marketers that have business accounts without access to good music (yes, royalty-free music is there, but tbh it is pretty meh) there are two things you can do when it comes to creating Instagram Reels for wine social media marketers.
Connecting with customers (and potential customers) through Instagram DMs does mean you have to dedicate time to engage on social media. If you are a social media marketer, try to carve out time to focus specifically on engaging with your online audience.
Clubhouse is an audio, invite-only app where participants can move around virtual rooms discussing arts and culture, from popular TV shows to the state of the music industry. A perfect excuse to grab a glass of wine and your headphones.
Juneteeth is an important holiday and there are a few action items brands can do to show support on social media. Right now brands are looking to speak up, and I applaud that—but I also want to help friends realize that it is more than just a black square on social media. You must back up your voice, your claim to solidarity, with action.
