Why I Don't Recommend Using LinkTree for Instagram Marketing

For many people on Instagram, the end goal isn't necessarily engaging with people on the app itself, but instead it’s sending your community to a desired website. Most of the time that would be your own website, but sometimes it's an event page, a post on Facebook, or an article about your business.

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Wine Marketers – You Need to Engage on Social Media Over the Weekend

The Wine Industry’s busiest time is during the weekends. This when the most customers come in and out of your tasting room/hotel/restaurant/retail shop. This also means that this is when the most people post pictures on Instagram, tag your brand in their main images on the feed, or share pictures and videos on their Instagram Stories. This is also when a lot of people ask questions about hours, location, etc. on Facebook or other social media platforms while trying to figure out their itinerary for the weekend. You want to make sure to engage with them.

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