Social Media Tools Every Marketer Needs
Since most of my work in social media is all about PHOTOGRAPHY, here are some of my favorite tools for creating content for social media marketing (WITH SOME AFFILIATE LINKS TO PRODUCTS I LOVE).
Ring Light – AKA Selfie Camera Light
This portable LED light may sound like a silly tool, but trust me, it isn't JUST for selfies. This rechargeable light is a great white light source, that makes a fun gift for anyone who loves using their smartphone to take pictures! Keep it in your office - or tasting room! Get it on Amazon here.
Octopus Adjustable Tripod Stand Holder
A tripod holder is always needed for when you want to shoot video. This one also comes with a remote, making it easy to take pictures if you don’t have anyone to take one. Get it on Amazon here. Or an even more robust one for top down images here.
SD Card Reader, Adapter for iPhone
Many of my Instagram photos are taken with my Canon Mark 3 camera or Canon Powershot (below), with photos transferred to my phone directly from my SD card reader. It is great for photoshoots when I don't have access to my laptop and want to share photos in real time (which I do when I am sharing to Instagram Stories). Get it on Amazon here.
Kelly Moore Followell Shoulder Bag
I have had four different Kelly Moore bags over the years and this is one of my favorites. In fact, it held my larger Canon AND diapers when Ryeson was a baby. Yup, a camera bag and diaper bag in ONE. It is true. Get it on Amazon here.
Canon PowerShot Compact Camera
A great camera for those that need a small camera for their office. It is relatively cheap compared to other cameras and takes quality photos! Get it on Amazon.
Lowel EGO Tabletop Fluorescent Light
Sometimes a good artificial light system is needed. I have two of these tabletop light boxes, and I use them all the time. GREAT for that extra white background flat lay (a picture taken from the top down)! Shop on Amazon!
Canva Pro Photo Editing: Desktop
I have been using Canva Pro from my desktop for a few years. It is easy to use and has a ton of templates for social media graphics, Instagram Stories, lead-magnets, and Facebook ads. Sooooo worth the paid version for any social media marketer. I PROMISE! Get started online!
A Color Story Photo Editing: Phone
This smartphone editing app is my favorite to edit photos, add pretty filters (if that is your thing) and edit video - especially important if you want to turn a horizontal photo into a square one. Download from your app store!
