Social Media Tools Every Marketer Needs

Social Media Tools Every Marketer Needs

Since most of my work in social media is all about PHOTOGRAPHY, here are some of my favorite tools for creating content for social media marketing (WITH SOME AFFILIATE LINKS TO PRODUCTS I LOVE).

Ring Light – AKA Selfie Camera Light

Social Media Tools for Marketers

This portable LED light may sound like a silly tool, but trust me, it isn't JUST for selfies. This rechargeable light is a great white light source, that makes a fun gift for anyone who loves using their smartphone to take pictures! Keep it in your office - or tasting room! Get it on Amazon here.

Octopus Adjustable Tripod Stand Holder


Social Media Tools for Marketers

A tripod holder is always needed for when you want to shoot video. This one also comes with a remote, making it easy to take pictures if you don’t have anyone to take one. Get it on Amazon here. Or an even more robust one for top down images here.

SD Card Reader, Adapter for iPhone

Social Media Tools for Marketers

Many of my Instagram photos are taken with my Canon Mark 3 camera or Canon Powershot (below), with photos transferred to my phone directly from my SD card reader. It is great for photoshoots when I don't have access to my laptop and want to share photos in real time (which I do when I am sharing to Instagram Stories). Get it on Amazon here.

Kelly Moore Followell Shoulder Bag

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I have had four different Kelly Moore bags over the years and this is one of my favorites. In fact, it held my larger Canon AND diapers when Ryeson was a baby. Yup, a camera bag and diaper bag in ONE. It is true. Get it on Amazon here.

Canon PowerShot Compact Camera

Social Media Tools for Marketers


A great camera for those that need a small camera for their office. It is relatively cheap compared to other cameras and takes quality photos! Get it on Amazon.

Lowel EGO Tabletop Fluorescent Light

Social Media Tools for Marketers

Sometimes a good artificial light system is needed. I have two of these tabletop light boxes, and I use them all the time. GREAT for that extra white background flat lay (a picture taken from the top down)! Shop on Amazon!

PicMonkey Photo Editing: Desktop 

Social Media Tools for Marketers

I have been using PicMonkey from my desktop way before the app Canva came along. It is easy to use to make simple edits to photos like erase a blemish, or lighten up a photo. You can even add text, and save content to reuse. Get started online!

A Color Story Photo Editing: Phone

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This smartphone editing app is my favorite to edit photos, add pretty filters (if that is your thing) and  edit video - especially important if you want to turn a horizontal photo into a square one. Download from your app store!

Customer Service Needs to be a Part Of Your Marketing

Customer Service Needs to be a Part Of Your Marketing

Tips for Social Media Marketing When You Are Not Inspired

Tips for Social Media Marketing When You Are Not Inspired