Word & Mouth Blog
Where food, hospitality, branding, and human behavior all crash into each other. I write about restaurants, wine, placemaking, customer experience, and the small details that make people talk about a business long after they leave.
For even more snarky takes on marketing, pop culture, branding, and the internet, visit my Substack, Burnt Popcorn & Branding: Substack
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A mix of hospitality, branding, customer psychology, hospitality culture, and internet behavior from someone who’s worked behind the scenes in marketing long enough to know what feels authentic and what feels painfully forced.
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Yes. Especially if your marketing currently sounds like ChatGPT wrote it.
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No LinkedIn thought leadership energy here. Just strategy, storytelling, and occasional side-eye toward trends, Chat-GPT written branding advice, and “disruptive” ideas that all look the same.
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People in marketing, hospitality, branding, retail, wine, or anyone who secretly judges restaurants by their menu design before reading the food list.
Marketing Is Still Important—Even During a Crisis
For many of us in the hospitality industry, all of our marketing efforts were directed at getting people into the tasting room, restaurant or hotel, and letting our tasting room staff sell wine club memberships/wine/food, etc. And even though this crisis is temporary, the brands that adapt will be able to move forward stronger, and the brands that simply want to revert to the status quo will be left behind.
Virtual Happy Hour - Keeping People Connected through Video and Wine
A Virtual Happy Hour is a great idea for friends and family to connect, even when in quarantine during this coronavirus pandemic. Here are some tools on how to set up your virtual happy hour (wine, and a husband, not included).
Creative Ways Wineries Can Market Their Business During This Pandemic
I want to encourage people to take some time to assess what’s happening with your wine business and work with your team to brainstorm creative ways wineries can market their businesses during this pandemic.
Interview with Local Mom and Co-Owner of Brew Coffee and Beer House, Alisse Cottle
Wine Country Mom Interview: Entrepreneur and Mom of 3, Alisse Cottle co-owns Brew Coffee and Beer House and raises her kids in Sonoma County.
Top 11 Wineries in California on Instagram
My picks for top CA Wineries on Instagram are not based on who has the most followers, the prettiest pictures, or which wineries get the most Instagram location check-ins. While those are important, I chose these wineries based on their community engagement and unique brands… I chose wineries on Instagram that were true to their brand passions and connected with their target audience.
Calistoga Girls Weekend {Advice for planning a trip to Napa Valley with Friends}
Spend time in Napa Valley’s rustic town for a Calistoga Girls Weekend is the mini-staycation or vacation you need. Especially great for moms or a Calistoga bachelorette party to enjoy Napa or Sonoma County wine county! Wine tasting, cocktails, relaxing by a mineral pool, great food, and dancing the night away at a local pub on Main Street - seriously, this is my go-to wine country destination for a girl’s weekend.
Wine Country Music Festivals with Kids {How to Do it Right}
The Spring and Summer music festivals in Wine Country are about so much more than music. See how parents and kids can enjoy these festivals together.
That One Time When My Toddler's School Closed Down Indefinitely...
I know I’m going to trust my gut as a parent much more now when it comes to his health, safety, and education.
Recipe for Instagram Class - Santa Rosa Workshop
Yes, having gorgeous photos is important to Instagram - but trust me, it isn’t the ONLY thing that connects you with potential customers through social media. I will provide you with simple tricks that will grow your community on Instagram, get people engaged with YOUR BRAND and get them to purchase.
On The Subject Of Wine Influencers
Within this blog post, I feel the need to defend wine influencer marketing within the wine world. Many of the conversations I see taking place within Facebook groups definitely reminds me of when I started wine blogging – arguments about how it was hard to tell who was a real, dedicated wine blogger, and who was merely in it for the free stuff…. Who actually had a community they were talking to, and who else was just talking to other wine bloggers because they were friends with each other.
Now, it’s also about trying to figure out if someone who is emailing your winery asking for a free tasting in return for an “Instagram feature” is legit, and whether you should pay attention to, or ignore that person.
Roundup of My Favorite Sonoma County Articles of 2018
A roundup of my personal favorite articles I have written this past year about wine, food, social media, music and mom life in Sonoma County.
Gerard's Paella - A Sonoma County Food Legend
The former Arrigoni’s Deli space on Fourth Street has been transformed by a Sonoma County Food Legend. Gerard’s Paella is a great space for vegetarians, vegans, meat-lovers, travelers, locals and anyone looking for a real Sonoma food experience.
Staycation in Santa Rosa
My husband and I took a Staycation in Downtown Santa Rosa at the Astro Motel, and enjoyed life without the toddler for a night.
Clover Sonoma + Whole Foods Eggnog Giveaway
As you may know — I love everything about eating & drinking during the last two months of the year. One of my favorite things is having people over to try different eggnogs, with and without alcohol, of course.
Two Questions: Marketing Your Business After the Wine Country Fires
Questions from Small Business Owners on how to marketing your business after the Sonoma and Napa Fires. My answer: Be as transparent and empathetic as possible.
Moving Forward with Business After the Wine Country Fires
Advice for brands in Sonoma County: Take a step back after the fires to create a marketing strategy for 2018
Social Media Photography: how to shoot GREAT PHOTOS with a smartphone
Tips on How to Take Marketing Photos with your Smart Phone for Wine Industry Social Media Marketers for top photographers in Sonoma and Napa County.