Word & Mouth Blog
Where food, hospitality, branding, and human behavior all crash into each other. I write about restaurants, wine, placemaking, customer experience, and the small details that make people talk about a business long after they leave.
For even more snarky takes on marketing, pop culture, branding, and the internet, visit my Substack, Burnt Popcorn & Branding: Substack
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A mix of hospitality, branding, customer psychology, hospitality culture, and internet behavior from someone who’s worked behind the scenes in marketing long enough to know what feels authentic and what feels painfully forced.
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Yes. Especially if your marketing currently sounds like ChatGPT wrote it.
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No LinkedIn thought leadership energy here. Just strategy, storytelling, and occasional side-eye toward trends, Chat-GPT written branding advice, and “disruptive” ideas that all look the same.
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People in marketing, hospitality, branding, retail, wine, or anyone who secretly judges restaurants by their menu design before reading the food list.
The reason why Instagram prioritizes Reels: short-form videos are search engines.
The REAL reason why Instagram is focused on Reels is that short-form videos (IMO) are the best search engines. Teenagers use videos within Tiktok to search for the things they care about, and Instagram wants those viewers. Short-form videos provide that information in easy-to-understand, quick bites versus longer YouTube videos or blog posts - so more viewers mean more $$ for digital ads.