Hello there! I am Shana Bull. I'm in love with rosé, craft beer and going on food adventures with my husband and redheaded toddler. I am a Digital Storyteller & Marketing Educator, and Children’s Book Author, teaching in-person classes and online courses on social media marketing + digital strategy + content creation.
Want to learn more details about upcoming workshops & get access to my free Social Media Marketers Schedule?
All tagged Wine Industry
How can you make sure that your social media content is seen by the people who are interested in it? By following these 10 tips, you can optimize your social media for SEO and ensure that your content reaches your target audience AND helps you grow and connect with new people within your niche.
For marketers that have business accounts without access to good music (yes, royalty-free music is there, but tbh it is pretty meh) there are two things you can do when it comes to creating Instagram Reels for wine social media marketers.
There are many ways to utilize Instagram Reels for wine businesses to create short-form social media videos that are fun, showcase the wine, and go behind the scenes to create brand awareness + trust with your wine-loving audience.
Clubhouse is an audio, invite-only app where participants can move around virtual rooms discussing arts and culture, from popular TV shows to the state of the music industry. A perfect excuse to grab a glass of wine and your headphones.
It’s very problematic to POC/gay friends/trans/etc for white cis-gendered people to say this. I know because I have heard marginalized groups talk about this many times before the past week. And right now, they are literally asking us to see them and hear them.
The experience of “wine” isn’t always JUST about the wine. Any winery that plans out virtual wine tastings should think about what core values they share with their customers and try to create video wine tastings that connect with their target audience and brings something else to the table. Here are some video tools to use to create better video quality for your virtual wine tastings.
