Word & Mouth Blog
Where food, hospitality, branding, and human behavior all crash into each other. I write about restaurants, wine, placemaking, customer experience, and the small details that make people talk about a business long after they leave.
For even more snarky takes on marketing, pop culture, branding, and the internet, visit my Substack, Burnt Popcorn & Branding: Substack
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A mix of hospitality, branding, customer psychology, hospitality culture, and internet behavior from someone who’s worked behind the scenes in marketing long enough to know what feels authentic and what feels painfully forced.
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Yes. Especially if your marketing currently sounds like ChatGPT wrote it.
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No LinkedIn thought leadership energy here. Just strategy, storytelling, and occasional side-eye toward trends, Chat-GPT written branding advice, and “disruptive” ideas that all look the same.
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People in marketing, hospitality, branding, retail, wine, or anyone who secretly judges restaurants by their menu design before reading the food list.
10 Ideas For Instagram Reels For Wine Businesses
There are many ways to utilize Instagram Reels for wine businesses to create short-form social media videos that are fun, showcase the wine, and go behind the scenes to create brand awareness + trust with your wine-loving audience.
Please Don't Say "I Don't See Color"
It’s very problematic to POC/gay friends/trans/etc for white cis-gendered people to say this. I know because I have heard marginalized groups talk about this many times before the past week. And right now, they are literally asking us to see them and hear them.