Word & Mouth Blog

Where food, hospitality, branding, and human behavior all crash into each other. I write about restaurants, wine, placemaking, customer experience, and the small details that make people talk about a business long after they leave.

For even more snarky takes on marketing, pop culture, branding, and the internet, visit my Substack, Burnt Popcorn & Branding: Substack

  • A mix of hospitality, branding, customer psychology, hospitality culture, and internet behavior from someone who’s worked behind the scenes in marketing long enough to know what feels authentic and what feels painfully forced.

  • Yes. Especially if your marketing currently sounds like ChatGPT wrote it.

  • No LinkedIn thought leadership energy here. Just strategy, storytelling, and occasional side-eye toward trends, Chat-GPT written branding advice, and “disruptive” ideas that all look the same.

  • People in marketing, hospitality, branding, retail, wine, or anyone who secretly judges restaurants by their menu design before reading the food list.

Family Life, Digital Marketing, Healthy Lifestyle Shana Bull Family Life, Digital Marketing, Healthy Lifestyle Shana Bull

The social media mom versus real life

We’ve all seen it: the perfect pictures on Instagram with someone using the hashtag #blessed. Or the gorgeous DIY second birthday party for a toddler, complete with crafts that belong in the pages of Martha Stewart or on Pinterest. You may know one of these moms in person, and secretly – or not so secretly – look up to them...or judge them. This is a blog post dedicated to real moms.

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