Hello there! I am Shana Bull. I'm in love with rosé, craft beer and going on food adventures with my husband and redheaded toddler. I am a Digital Storyteller & Marketing Educator, and Children’s Book Author, teaching in-person classes and online courses on social media marketing + digital strategy + content creation.

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All tagged Social Media ROI

Apr 21

Apr 21 4 Steps to Create Social Media Captions that Capture Attention & Build Trust

Shana Bull

Digital Marketing

When creating social media captions, it's important to keep four things in mind: a hook (get to the point), a description or story, a sentence on why it matters, and end your post with a call to action.

Dec 11

Dec 11 Branching Out of Your Marketing Niche

Shana Bull

Digital Marketing

Brand passions are important but my two cents: have your niche, but don’t be afraid to pivot—if 2020 taught us anything, it’s that businesses, brands, and people who are able to adapt have a better chance of surviving what life throws at us.

Nov 19

Nov 19 Connections Are What Make Social Media Marketing So Powerful

Shana Bull

Digital Marketing,

Social media marketing is about being SOCIAL. Digital marketing is not the Wild Wild West of marketing anymore. It is a dynamic tool for brands to share their story and to connect with their target audience - all with better access to insights than ever before.

Get in the know.