Word & Mouth Blog
Where food, hospitality, branding, and human behavior all crash into each other. I write about restaurants, wine, placemaking, customer experience, and the small details that make people talk about a business long after they leave.
For even more snarky takes on marketing, pop culture, branding, and the internet, visit my Substack, Burnt Popcorn & Branding: Substack
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A mix of hospitality, branding, customer psychology, hospitality culture, and internet behavior from someone who’s worked behind the scenes in marketing long enough to know what feels authentic and what feels painfully forced.
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Yes. Especially if your marketing currently sounds like ChatGPT wrote it.
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No LinkedIn thought leadership energy here. Just strategy, storytelling, and occasional side-eye toward trends, Chat-GPT written branding advice, and “disruptive” ideas that all look the same.
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People in marketing, hospitality, branding, retail, wine, or anyone who secretly judges restaurants by their menu design before reading the food list.
Elon Musk's Purchase of Twitter is Dangerous - Especially for Fake News On Social Media Platforms
The rise of misinformation and disinformation on social media is a major threat to our society and democracy. With Elon Musk now in charge of Twitter, the problem is only getting worse. This blog post explores various strategies for fighting against the spread of “Fake news” on social media, including advocating for stronger policies from social media platforms and holding our leaders accountable for their roles in the public narrative.
Building Trust Through Social Media as you Open Back up
Covid and shelter in place orders here in California have closed many small businesses in the food and wine industry. Now that things are opening back up, here are some actionable tips for sharing on social media.