Word & Mouth Blog
Where food, hospitality, branding, and human behavior all crash into each other. I write about restaurants, wine, placemaking, customer experience, and the small details that make people talk about a business long after they leave.
For even more snarky takes on marketing, pop culture, branding, and the internet, visit my Substack, Burnt Popcorn & Branding: Substack
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A mix of hospitality, branding, customer psychology, hospitality culture, and internet behavior from someone who’s worked behind the scenes in marketing long enough to know what feels authentic and what feels painfully forced.
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Yes. Especially if your marketing currently sounds like ChatGPT wrote it.
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No LinkedIn thought leadership energy here. Just strategy, storytelling, and occasional side-eye toward trends, Chat-GPT written branding advice, and “disruptive” ideas that all look the same.
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People in marketing, hospitality, branding, retail, wine, or anyone who secretly judges restaurants by their menu design before reading the food list.
What Brands Are Losing by Ignoring Marketing Feedback Strategies
Want better customer feedback? Learn how smart marketing feedback strategies can give you real insights, boost engagement, and level up your business.
Small Business Owners Need to Focus on Connections and Creativity
Ozzy and his partner have taken their pie/ice cream shop and cupcake shop and brought them online - partnering with local Sonoma County brands for promotions, doing dessert delivery, and always staying true to their Sonoma County roots.
Virtual Happy Hour - Keeping People Connected through Video and Wine
A Virtual Happy Hour is a great idea for friends and family to connect, even when in quarantine during this coronavirus pandemic. Here are some tools on how to set up your virtual happy hour (wine, and a husband, not included).
Best Work from Home Tools
Now that a lot more people are working from home, due to the coronavirus, here are some of the top work from home tools that have worked for me for working from home. So, check out what I would get for a professional who is new to remote working:
Instagram Engagement Hack
Are you looking for an Instagram Engagement Hack to help you grow your following and get more comments on your posts? I think I have found the secret sauce to true connections with your target audience on social media.
Connections Are What Make Social Media Marketing So Powerful
Social media marketing is about being SOCIAL. Digital marketing is not the Wild Wild West of marketing anymore. It is a dynamic tool for brands to share their story and to connect with their target audience - all with better access to insights than ever before.
Save Time by Batching Your Social Media Tasks
At the end of the day, batching your social media tasks helps save you time, and makes sure you are more intentional with what type of content you are sharing on social media. Win. Win.
What Social Media Community Management Should Look Like
At the end of the day, the relationship that customers make with brands is what they are going to remember. If a potential customer asked a question about your product or service through social media, and you got back to them right away, they will remember that. The opposite is true as well, people now have an expectation that brands will get back to them on social media, and when they don’t, that leaves a bad taste in their mouth. I provided some tips and tricks of how to batch your community management time within a few minutes each day so it’s not overwhelming.
The Instagram Bio, Often Overlooked in Social Media Marketing
An Instagram Bio is 150 characters that most people tend not to put too much thought into. I’m here to give you some tips and explain why creating a good Instagram Bio is vital to connecting with your target audience, the first step to creating a successful Instagram strategy.
