Word & Mouth Blog

Where food, hospitality, branding, and human behavior all crash into each other. I write about restaurants, wine, placemaking, customer experience, and the small details that make people talk about a business long after they leave.

For even more snarky takes on marketing, pop culture, branding, and the internet, visit my Substack, Burnt Popcorn & Branding: Substack

  • A mix of hospitality, branding, customer psychology, hospitality culture, and internet behavior from someone who’s worked behind the scenes in marketing long enough to know what feels authentic and what feels painfully forced.

  • Yes. Especially if your marketing currently sounds like ChatGPT wrote it.

  • No LinkedIn thought leadership energy here. Just strategy, storytelling, and occasional side-eye toward trends, Chat-GPT written branding advice, and “disruptive” ideas that all look the same.

  • People in marketing, hospitality, branding, retail, wine, or anyone who secretly judges restaurants by their menu design before reading the food list.

Healthy Lifestyle Shana Bull Healthy Lifestyle Shana Bull

How to Create a Healthy "TikTok Salad Recipe" Inspired by the 5 Foods you Should Eat Everyday

Get creative in the kitchen with this easy and healthy TikTok Salad recipe. Incorporate spinach, apple, broccoli, garlic, flax seeds, and an apple cider vinaigrette dressing. Plus, you can customize it to your liking. Don't forget to post on TikTok and share with friends, and learn about the 5 foods you should eat every day for a balanced diet.

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