Word & Mouth Blog
Where food, hospitality, branding, and human behavior all crash into each other. I write about restaurants, wine, placemaking, customer experience, and the small details that make people talk about a business long after they leave.
For even more snarky takes on marketing, pop culture, branding, and the internet, visit my Substack, Burnt Popcorn & Branding: Substack
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A mix of hospitality, branding, customer psychology, hospitality culture, and internet behavior from someone who’s worked behind the scenes in marketing long enough to know what feels authentic and what feels painfully forced.
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Yes. Especially if your marketing currently sounds like ChatGPT wrote it.
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No LinkedIn thought leadership energy here. Just strategy, storytelling, and occasional side-eye toward trends, Chat-GPT written branding advice, and “disruptive” ideas that all look the same.
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People in marketing, hospitality, branding, retail, wine, or anyone who secretly judges restaurants by their menu design before reading the food list.
Post-Shelter in Place California Business Will Be Different
California Governor, Gavin Newsom shared some of his plans to open California back up after the COVID-19 pandemic slows (still no official date until we see trends in hospitalization numbers flattening). The plan will be lifting SIP in stages. California Small businesses that rely on customers may need to rethink this business plan for life after the SIP orders are lifted - and get creative.
Restaurant and Winery Marketing Gets Creative While We Shelter in Place
With the shelter-in-place order, wineries and restaurants all over California are having to rethink their traditional model of people coming to them. Creativity tends to flourish during times of crisis, so I wanted to give a few shoutouts to brands that I think are doing a great job of embracing the horrible reality that we're dealing with right now.