Word & Mouth Blog

Where food, hospitality, branding, and human behavior all crash into each other. I write about restaurants, wine, placemaking, customer experience, and the small details that make people talk about a business long after they leave.

For even more snarky takes on marketing, pop culture, branding, and the internet, visit my Substack, Burnt Popcorn & Branding: Substack

  • A mix of hospitality, branding, customer psychology, hospitality culture, and internet behavior from someone who’s worked behind the scenes in marketing long enough to know what feels authentic and what feels painfully forced.

  • Yes. Especially if your marketing currently sounds like ChatGPT wrote it.

  • No LinkedIn thought leadership energy here. Just strategy, storytelling, and occasional side-eye toward trends, Chat-GPT written branding advice, and “disruptive” ideas that all look the same.

  • People in marketing, hospitality, branding, retail, wine, or anyone who secretly judges restaurants by their menu design before reading the food list.

Digital Marketing, Social Media Shana Bull Digital Marketing, Social Media Shana Bull

Facebook Pages Attempt to Be Transparent with Info & Ads Tab

Facebook rolled out the Info and Ads section on Facebook pages back in June, and it has been talked about over the past few months, but people are JUST NOW starting to really catch on. This new update allows anyone to see all the ads the Facebook page is currently running. The dark posts, ads that are meant for just one target audience, or different ads all with different promotions… Yup. ALL.

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