Word & Mouth Blog
Where food, hospitality, branding, and human behavior all crash into each other. I write about restaurants, wine, placemaking, customer experience, and the small details that make people talk about a business long after they leave.
For even more snarky takes on marketing, pop culture, branding, and the internet, visit my Substack, Burnt Popcorn & Branding: Substack
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A mix of hospitality, branding, customer psychology, hospitality culture, and internet behavior from someone who’s worked behind the scenes in marketing long enough to know what feels authentic and what feels painfully forced.
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Yes. Especially if your marketing currently sounds like ChatGPT wrote it.
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No LinkedIn thought leadership energy here. Just strategy, storytelling, and occasional side-eye toward trends, Chat-GPT written branding advice, and “disruptive” ideas that all look the same.
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People in marketing, hospitality, branding, retail, wine, or anyone who secretly judges restaurants by their menu design before reading the food list.
Building Trust Through Social Media as you Open Back up
Covid and shelter in place orders here in California have closed many small businesses in the food and wine industry. Now that things are opening back up, here are some actionable tips for sharing on social media.
Back to school and back to work
My toddler is back in school and instead of a stay at home mom, I can be myself again - a freelancer writer, East Bay Marketer, and... well, I am not sure what else I am right now. Honestly, I’m learning how to be myself again.
The Move to the East Bay
This past July we moved from Sonoma County to the East Bay, CA in Concord/Walnut Creek area with the family. We did it for work life balance and to spend more time with my husband now that he doesn't have a long commute. More family time in the East Bay = happy family.