Word & Mouth Blog
Where food, hospitality, branding, and human behavior all crash into each other. I write about restaurants, wine, placemaking, customer experience, and the small details that make people talk about a business long after they leave.
For even more snarky takes on marketing, pop culture, branding, and the internet, visit my Substack, Burnt Popcorn & Branding: Substack
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A mix of hospitality, branding, customer psychology, hospitality culture, and internet behavior from someone who’s worked behind the scenes in marketing long enough to know what feels authentic and what feels painfully forced.
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Yes. Especially if your marketing currently sounds like ChatGPT wrote it.
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No LinkedIn thought leadership energy here. Just strategy, storytelling, and occasional side-eye toward trends, Chat-GPT written branding advice, and “disruptive” ideas that all look the same.
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People in marketing, hospitality, branding, retail, wine, or anyone who secretly judges restaurants by their menu design before reading the food list.
What Small Businesses Need To Know About The 2nd Round Of PPP Loans
For millions of small businesses that are still struggling because of the pandemic - there is good news coming out of the White House this past week — the Biden Administration is modifying the new PPP rules to be more small business friendly.
2020 Is a Literal Pain in My Ass — Finding Out I Have Cancer During a Pandemic Was Not Part of the Plan.
Out of all the places to get cancer, it’s definitely not the most flattering. Speaking up and normalizing things (like talking about anal cancer) can hopefully inspire people to be more proactive in going to see the doctor when they have symptoms so they can get treatment.
Building Trust Through Social Media as you Open Back up
Covid and shelter in place orders here in California have closed many small businesses in the food and wine industry. Now that things are opening back up, here are some actionable tips for sharing on social media.
Small Changes to Pivot Your Small Business Strategy During COVID -19
For some, when we are put in situations where we have to adapt quickly -- we find a way to pivot our small business strategy. For other business owners or marketers, it isn't so easy to change how you do business, but there are things you can do to make small steps to pivot your marketing.