Word & Mouth Blog
Where food, hospitality, branding, and human behavior all crash into each other. I write about restaurants, wine, placemaking, customer experience, and the small details that make people talk about a business long after they leave.
For even more snarky takes on marketing, pop culture, branding, and the internet, visit my Substack, Burnt Popcorn & Branding: Substack
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A mix of hospitality, branding, customer psychology, hospitality culture, and internet behavior from someone who’s worked behind the scenes in marketing long enough to know what feels authentic and what feels painfully forced.
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Yes. Especially if your marketing currently sounds like ChatGPT wrote it.
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No LinkedIn thought leadership energy here. Just strategy, storytelling, and occasional side-eye toward trends, Chat-GPT written branding advice, and “disruptive” ideas that all look the same.
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People in marketing, hospitality, branding, retail, wine, or anyone who secretly judges restaurants by their menu design before reading the food list.
Why Taking a Step Back from My Business Actually Strengthened My Career Aspirations
This is a good reminder that you don’t have to go through a pandemic or cancer treatments for you to take a step back from your business life and really look critically at what you want to do next.
Work From Home Productivity Tips (How To Plan Your Day With Your Partner)
From years of working from home, as well as what we have been doing for the past week, here are some of our work from home productivity tips for planning ahead with your partner.
Creative Ways Wineries Can Market Their Business During This Pandemic
I want to encourage people to take some time to assess what’s happening with your wine business and work with your team to brainstorm creative ways wineries can market their businesses during this pandemic.