Some Articles on Influencer Marketing

There is so much information out there about what Influencer mMrketing is, how you can get ROI from Influencer Marketing and how to create a campaign around working with influencers… so instead of recreating the wheel, here is a round up of some articles I have read over the past few weeks!

Understanding Wine Influencers

Right now, in addition to the ROI question, people are looking at the term “influencer” as a group of girls posing for the camera, not knowing anything about the subject matter, and expecting things for free. Once again, I'm here to say that that is not the case for everyone, and certainly not the case for wine influencers worth their weight in cans of rosé.