Some Articles on Influencer Marketing
There is so much information out there about what influencer marketing is, how you can get ROI from Influencer Marketing and how to create a campaign around working with influencers… so instead of recreating the wheel, here is a round up of some articles I have read over the past few weeks!
“Nano-influencers personally know their audience, or at least most of them. This familiarity helps them craft organic and authentic messages that resonate with their followers, leading to higher engagement rates.”
In this series "Misunderstandings about Influencer Marketing", we cover some of the most dangerous opinions and misunderstandings facing the influencer marketing industry. In this first section, we cover one of the fundamental differences between traditional marketing and influencer marketing.
Once you’ve built a list of prospective influencers, the quickest way to narrow it down is to look at the overall quality of each profile
The new feature allows creators to tag exactly what they are wearing or using in a post – which frees them up from having to respond to hundreds of direct messages and comments. It also provides Instagram users with a direct purchase path to products they’re interested in
influencer marketing relies on securing the participation of independent promoters who are responsible for their interactions – for better or worse. That means you may have to do a little extra legwork to convince your content stakeholders to support a promotional technique not fully under your brand’s control.
This all-important human connection emanates from authentic stories told through influential voices. In the future, expect to see brands leveraging influencers for more than sound-bites. Real, relatable, and reaction-evoking social storytelling is on the rise. The most successful partnerships with influencers will be approached through the lens of “social storytelling” and not as “sponsored content.”
The “value” you gain from influencer marketing will strongly connect to your firm’s influencer marketing goals. The first thing that any boss will want to know will be why you want to undertake an influencer marketing campaign. The way you measure your ROI will depend on the primary goal you set yourself for any influencer marketing campaign