The series is called Pivotal - a Focus on Digital Marketing - because everyone I've talked to both for this series, and through social media, or over the phone, they have realized that what worked in the past, AKA February 2020, wasn't going to work anymore, even after their businesses are granted permission to open back up.

Apr 23

Apr 23 Tools For Creating Video For Virtual Wine Tastings

Shana Bull

Digital Marketing, , Wine County, Latest News

The experience of “wine” isn’t always JUST about the wine. Any winery that plans out virtual wine tastings should think about what core values they share with their customers and try to create video wine tastings that connect with their target audience and brings something else to the table. Here are some video tools to use to create better video quality for your virtual wine tastings.

Apr 14
Apr 14 Post-Shelter in Place California Business Will Be Different

Shana Bull

Digital Marketing, Latest News, , Wine County

California Governor, Gavin Newsom shared some of his plans to open California back up after the COVID-19 pandemic slows (still no official date until we see trends in hospitalization numbers flattening). The plan will be lifting SIP in stages. California Small businesses that rely on customers may need to rethink this business plan for life after the SIP orders are lifted - and get creative.

Apr 9
Apr 9 Small Changes to Pivot Your Small Business Strategy During COVID -19

Shana Bull

Digital Marketing, Wine County,

For some, when we are put in situations where we have to adapt quickly -- we find a way to pivot our small business strategy. For other business owners or marketers, it isn't so easy to change how you do business, but there are things you can do to make small steps to pivot your marketing.

Mar 31
Mar 31 Restaurant and Winery Marketing Gets Creative While We Shelter in Place

Shana Bull

Digital Marketing, Healthy Lifestyle, , Wine County

With the shelter-in-place order, wineries and restaurants all over California are having to rethink their traditional model of people coming to them. Creativity tends to flourish during times of crisis, so I wanted to give a few shoutouts to brands that I think are doing a great job of embracing the horrible reality that we're dealing with right now.

Mar 24
Mar 24 Marketing Is Still Important—Even During a Crisis

Shana Bull

Digital Marketing, , Wine County

For many of us in the hospitality industry, all of our marketing efforts were directed at getting people into the tasting room, restaurant or hotel, and letting our tasting room staff sell wine club memberships/wine/food, etc. And even though this crisis is temporary, the brands that adapt will be able to move forward stronger, and the brands that simply want to revert to the status quo will be left behind.

May 13 May 13 Wine Country Membership Card Had to Pivot To Sell Wine Online

Apr 14 Apr 14 Post-Shelter in Place California Business Will Be Different

Apr 9 Apr 9 Small Changes to Pivot Your Small Business Strategy During COVID -19

Mar 31 Mar 31 Restaurant and Winery Marketing Gets Creative While We Shelter in Place

Mar 24 Mar 24 Marketing Is Still Important—Even During a Crisis

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May 13
May 13 Wine Country Membership Card Had to Pivot To Sell Wine Online

Apr 14
Apr 14 Post-Shelter in Place California Business Will Be Different

Apr 9
Apr 9 Small Changes to Pivot Your Small Business Strategy During COVID -19

Mar 31
Mar 31 Restaurant and Winery Marketing Gets Creative While We Shelter in Place

Mar 24
Mar 24 Marketing Is Still Important—Even During a Crisis