Word & Mouth Blog
Where food, hospitality, branding, and human behavior all crash into each other. I write about restaurants, wine, placemaking, customer experience, and the small details that make people talk about a business long after they leave.
For even more snarky takes on marketing, pop culture, branding, and the internet, visit my Substack, Burnt Popcorn & Branding: Substack
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A mix of hospitality, branding, customer psychology, hospitality culture, and internet behavior from someone who’s worked behind the scenes in marketing long enough to know what feels authentic and what feels painfully forced.
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Yes. Especially if your marketing currently sounds like ChatGPT wrote it.
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No LinkedIn thought leadership energy here. Just strategy, storytelling, and occasional side-eye toward trends, Chat-GPT written branding advice, and “disruptive” ideas that all look the same.
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People in marketing, hospitality, branding, retail, wine, or anyone who secretly judges restaurants by their menu design before reading the food list.
Instagram Stories Update - Adding Multiple Stories
The Stories feature just got one of the best updates I have seen so far: they allow you to upload a bunch of pictures and videos all at once. Previously, you had to upload content one story at a time, which would be fine for people who wanted to post over the course of their day, but not so great for people who wanted to post a longer “story” that had multiple images and videos – you know…something that actually tells a STORY through multiple pieces of content.
An Ode To The Instant Pot AKA How I Started Cooking at Home On A Regular Basis.
Once I finally bought the Instant Pot, my family started cooking at home more often, which helped us to make small changes for a healthy lifestyle and encouraged us to be more creative with our healthy home-cooked meals.
How to Create a Toddler-Friendly Christmas Tree {A How-To Fail Guide}
How to have a Toddler-Friendly Christmas.. aka how to childproof your Christmas Tree So your kid doesn't runin it.
Save Time by Batching Your Social Media Tasks
At the end of the day, batching your social media tasks helps save you time, and makes sure you are more intentional with what type of content you are sharing on social media. Win. Win.
Rainy Day or Smoke Day Activity Survival Kit for Kids and Parents
Now that wildfires are a regular part of the fall season in Northern California, a “Rainy Day and Smoke Day Survival Kit for Kids and Parents." is needed.
How to Manage Pregnancy Diabetes When You Love Food
Pregnancy Diabetes looks very different for every woman, but for me, it meant I had to manage balancing my food and focusing on a schedule
The One Gift for Everyone On Your List
A letterboard is the best gift to get any blogger. So much fun to customize for any holiday or event.
Overwhelmed with social media? This is how to beat the holiday stress
I am speaking at two different events in the next month, both all about how to avoid social media overwhelm during the holidays…
How to Survive: 4 Tips for Traveling with a Toddler
Road trips have given us insight into traveling with a toddler. These tips will work for everything from going on family vacation to just leaving the house.
Customer Service Needs to be a Part Of Your Marketing
The old ways of looking at customer service in marketing have little to do with each other. Once marketing brings in a new customer, they hand them off to support and begin focusing on the next lead. Social media marketing has changed the game and brough customer service and marketing together to create a holistic customer experience.
Social Media Tools Every Marketer Needs
Since most of my work in social media is all about PHOTOGRAPHY, here are some of my favorite tools for creating content for social media marketing.
Tips for Social Media Marketing When You Are Not Inspired
These are just some of my tips for what you can do when you’re not feeling inspired to share on social media. Obviously some of them help with other areas of your business as well, like planning in general, being more aware of your energy, and having a backup plan. Sometimes things don’t always work how you want them to, but acknowledging that it’s just part of life makes it a little easier to deal with.
Facebook Pages Attempt to Be Transparent with Info & Ads Tab
Facebook rolled out the Info and Ads section on Facebook pages back in June, and it has been talked about over the past few months, but people are JUST NOW starting to really catch on. This new update allows anyone to see all the ads the Facebook page is currently running. The dark posts, ads that are meant for just one target audience, or different ads all with different promotions… Yup. ALL.
I Wasn’t Bullied As A Child, But I Got Made Fun Of A Lot
I have been reflecting on my friendships over the years and how it has affected me throughout adulthood. While I was not bullied as a child, I did get picked on for being short.
Wine Marketers – You Need to Engage on Social Media Over the Weekend
The Wine Industry’s busiest time is during the weekends. This when the most customers come in and out of your tasting room/hotel/restaurant/retail shop. This also means that this is when the most people post pictures on Instagram, tag your brand in their main images on the feed, or share pictures and videos on their Instagram Stories. This is also when a lot of people ask questions about hours, location, etc. on Facebook or other social media platforms while trying to figure out their itinerary for the weekend. You want to make sure to engage with them.
Summertime Treats with Clover Sonoma Ice Cream
From ice cream floats, to grilled peaches with ice cream and honey, to dessert pizzas topped with a scoop of Clover Sonoma Ice Cream, there are so many out of the carton ways to enjoy ice cream this summer.
How Troop Beverly Hills Made Me a Better Writer
A movie from the 80s made me realize I wanted to become a writer when I grew up. Technology taught me how to become a better writer. And the rise of apps using voice has taken my writing to the next level.
Social Media Marketing Education in Sonoma County
I just hit publish for my first series of in-person classes on social media marketing - one for Wine Marketers and one for my Consumer Product and Small Business Marketing Friends.
Gerard's Paella - A Sonoma County Food Legend
The former Arrigoni’s Deli space on Fourth Street has been transformed by a Sonoma County Food Legend. Gerard’s Paella is a great space for vegetarians, vegans, meat-lovers, travelers, locals and anyone looking for a real Sonoma food experience.