Hello there! I am Shana Bull. I'm in love with rosé, craft beer and going on food adventures with my husband and redheaded toddler. I am a Digital Storyteller & Marketing Educator, and Children’s Book Author, teaching in-person classes and online courses on social media marketing + digital strategy + content creation.

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All tagged Social media Marketing

May 13
May 13 Going From Selling Wine In-Person to Selling Wine Online Is No Easy Task

Shana Bull

Pivotal, Digital Marketing

In the latest in my video interview series, Pivotal - a Focus on Digital Marketing, I talked to Hannah, the Assistant Manager, Marketing & eCommerce at Bottle Barn. The Santa Rosa brick & mortar wine, beer, and spirits retailer started their eCommerce website just a few years earlier, but the COVID-19 Pandemic made it a greater focus for the 30-Year-Old business.

Mar 31
Mar 31 Restaurant and Winery Marketing Gets Creative While We Shelter in Place

Shana Bull

Digital Marketing, Healthy Lifestyle, , Wine County

With the shelter-in-place order, wineries and restaurants all over California are having to rethink their traditional model of people coming to them. Creativity tends to flourish during times of crisis, so I wanted to give a few shoutouts to brands that I think are doing a great job of embracing the horrible reality that we're dealing with right now.

May 13 May 13 Going From Selling Wine In-Person to Selling Wine Online Is No Easy Task

Mar 31 Mar 31 Restaurant and Winery Marketing Gets Creative While We Shelter in Place

Get in the know.

May 13
May 13 Going From Selling Wine In-Person to Selling Wine Online Is No Easy Task

Mar 31
Mar 31 Restaurant and Winery Marketing Gets Creative While We Shelter in Place