Sisters, Claire + Bronwyn from Mighty Market planned on opening their zero waste, clean beauty, and bulk refill brick and mortar shop in Downtown Martinez East Bay) - little did they know, a worldwide pandemic would shut down retailers across the world. Quickly they adapted to creating an eCommerce website to sell products, and used social media to connect with customers.

May 14
May 14 Small Business Superpower: Connections with Your Customers Matter

Shana Bull

Digital Marketing, Healthy Lifestyle, Pivotal,

The brick & mortar hair and skin salon has continued to focus on the connections that they have with their customers, and that can be seen as soon as you walk into the salon through smiling faces and repeat customers. When the SIP order went into place for Sonoma County, they had to shut down their salon and turn to online delivery orders, as well as a new Facebook group

May 13
May 13 Going From Selling Wine In-Person to Selling Wine Online Is No Easy Task

Shana Bull

Pivotal, Digital Marketing

In the latest in my video interview series, Pivotal - a Focus on Digital Marketing, I talked to Hannah, the Assistant Manager, Marketing & eCommerce at Bottle Barn. The Santa Rosa brick & mortar wine, beer, and spirits retailer started their eCommerce website just a few years earlier, but the COVID-19 Pandemic made it a greater focus for the 30-Year-Old business.

Apr 28
Apr 28 I Started an Etsy Shop Because a Crisis Is THE Time to Do Something New

Shana Bull

Digital Marketing, Latest News

Apr 9
Apr 9 Small Changes to Pivot Your Small Business Strategy During COVID -19

Shana Bull

Digital Marketing, Wine County,

For some, when we are put in situations where we have to adapt quickly -- we find a way to pivot our small business strategy. For other business owners or marketers, it isn't so easy to change how you do business, but there are things you can do to make small steps to pivot your marketing.

May 19 May 19 How To Start a NEW Business During a Crisis

May 14 May 14 Small Business Superpower: Connections with Your Customers Matter

May 13 May 13 Going From Selling Wine In-Person to Selling Wine Online Is No Easy Task

Apr 28 Apr 28 I Started an Etsy Shop Because a Crisis Is THE Time to Do Something New

Apr 9 Apr 9 Small Changes to Pivot Your Small Business Strategy During COVID -19

Get in the know.

May 19
May 19 How To Start a NEW Business During a Crisis

May 14
May 14 Small Business Superpower: Connections with Your Customers Matter

May 13
May 13 Going From Selling Wine In-Person to Selling Wine Online Is No Easy Task

Apr 28
Apr 28 I Started an Etsy Shop Because a Crisis Is THE Time to Do Something New

Apr 9
Apr 9 Small Changes to Pivot Your Small Business Strategy During COVID -19