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I work with wine, food, and hospitality brands on positioning and message. I hold multiple titles at once: Product Marketing, Brand Strategy, Writer, and Children’s Book Author.

I’ve spent years in social media and content, teaching it, building it, running it for clients. My focus has changed, mostly because social media marketing has changed.

Most teams don’t need more content. They need clarity on what they’re trying to say and how to best say it.

I also run workshops and share what I’ve learned with teams who want to get better at this without adding more noise.

If you want updates on workshops or access to my Social Media Marketer’s Schedule, you can sign up below.

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Shana Bull, Digital Marketing
Social Media Marketing East Bay Area + Wine Country
AI Posters Are Everywhere, and People Are Already Over It
Apr 27

Apr 27 AI Posters Are Everywhere, and People Are Already Over It

Shana Bull
Digital Marketing

AI-made posters are everywhere. They look polished, but people scroll past. Here’s why sameness is costing small businesses attention and trust.

Your Wine Story Is Killing Your Sales
Jun 11

Jun 11 Your Wine Story Is Killing Your Sales

Shana Bull
Digital Marketing

Stop using wine jargon that confuses customers. Learn why simple, human descriptions sell more wine than technical tasting notes. Real wine marketing examples and actionable tips inside.

Growth Opportunity for Fitness Brands? Making People Feel Like They Belong
May 28

May 28 Growth Opportunity for Fitness Brands? Making People Feel Like They Belong

Shana Bull
Digital Marketing

Fitness brands can’t grow by targeting athletes alone. The next opportunity? Marketing movement as belonging, not performance.

People Aren’t Buying Your Aesthetic. They’re Buying a Promise.
Apr 4

Apr 4 People Aren’t Buying Your Aesthetic. They’re Buying a Promise.

Shana Bull
Digital Marketing

Your brand isn’t a vibe—it’s a promise. Here’s why consistency, not aesthetics, builds trust (and repeat customers).

I Haven’t Emailed My Community in Two Years- Let’s Talk About That
Mar 31

Mar 31 I Haven’t Emailed My Community in Two Years- Let’s Talk About That

Shana Bull

Why I stopped emailing, what’s changed, and what you can expect from me now—no noise, just real insights and honest connection.

The Netflix Effect: Does Binge-Watching Make TV Shows Forgettable?
Mar 22

Mar 22 The Netflix Effect: Does Binge-Watching Make TV Shows Forgettable?

Shana Bull
Latest News

Thoughts on why Netflix shows don't stick around in our memories. Explore how binge-watching changed TV, impacted our viewing habits, and why some stories deserve the wait.

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