All in Social Media

Wine Marketers – You Need to Engage on Social Media Over the Weekend

The Wine Industry’s busiest time is during the weekends. This when the most customers come in and out of your tasting room/hotel/restaurant/retail shop. This also means that this is when the most people post pictures on Instagram, tag your brand in their main images on the feed, or share pictures and videos on their Instagram Stories. This is also when a lot of people ask questions about hours, location, etc. on Facebook or other social media platforms while trying to figure out their itinerary for the weekend. You want to make sure to engage with them.

What Social Media Community Management Should Look Like

At the end of the day, the relationship that customers make with brands is what they are going to remember. If a potential customer asked a question about your product or service through social media, and you got back to them right away, they will remember that. The opposite is true as well, people now have an expectation that brands will get back to them on social media, and when they don’t, that leaves a bad taste in their mouth. I provided some tips and tricks of how to batch your community management time within a few minutes each day so it’s not overwhelming.

Train Yourself: Habit for Social Media Marketing

Sometimes getting started with social media marketing for your business can be daunting because you aren’t really sure where to start. In order to be successful you have to create daily habits for Social Media Marketing, otherwise you will just be posting and not knowing if you are moving forward with your brand goals. Also, creating habits make tasks easier to manage for long term success.