All in Digital Marketing

Understanding Wine Influencers

Right now, in addition to the ROI question, people are looking at the term “influencer” as a group of girls posing for the camera, not knowing anything about the subject matter, and expecting things for free. Once again, I'm here to say that that is not the case for everyone, and certainly not the case for influencers worth their weight in cans of rosé.

On The Subject Of Wine Influencers

Within this blog post, I feel the need to defend influencer marketing within the wine world. Many of the conversations I see taking place within Facebook groups definitely reminds me of when I started wine blogging – arguments about how it was hard to tell who was a real, dedicated wine blogger, and who was merely in it for the free stuff…. Who actually had a community they were talking to, and who else was just talking to other wine bloggers because they were friends with each other.


Now, it’s also about trying to figure out if someone who is emailing your winery asking for a free tasting in return for an “Instagram feature” is legit, and whether you should pay attention to, or ignore that person.


5 Ways to Use the Save Folder Feature on Instagram

You can save images from your own profile, from anyone you follow, OR even from people you don’t follow. Just click the little banner image under the photo/video on the right-hand side of your phone. Hold down the banner image to get a popup. Then you can either save it into a folder you already created or click the little cross where you can create a new folder.